Here is how SEO helps you achieve this:

• Better Search Engine Rankings:   SEO includes making your website and content more relevant by using the right keywords and phrases. A well-optimized website is more likely to show up at the top of search engine results pages (SERPs) when people in your area look for the goods or services you offer. This makes you more visible, which helps you take over the local market.
• Targeted Advertising:  SEO can help with neighborhood advertising. Once your website is fully optimized, you can boost its organic traffic with targeted local advertising efforts that will help you reach more potential customers.
• Competitive Advantage:  With a well executed marketing plan, you are able to compete with your competition, if they are using SEO also, if they aren't you already have a huge head start.
• Local SEO:  The SEO techniques used for local marketing help your business show up in the local search results and on Google Maps. These include optimizing your Google My Business (GMB) (officially renamed to Google Business Profile (GBP) profile, making landing pages that are specific to your area, and getting local backlinks. This is very important if you want to get local people who are actively looking for your goods or services.
• Mobile Optimization:  A lot of times this area is overlooked.  It shouldn't be.  Today's consumers are doing much of their searching on mobile phones now-a-days.  Your website may look awesome on your laptop, but what does it look like on your mobile phone?  Mobile Optimization makes your website mobile user friendly, allowing for potential customers to seek further information on your business and the services that your are offering.
• Relative Content:  SEO pushes companies to make high-quality, relevant, original content that meets the needs and interests of the people they want to reach in their area. This is good for SEO and makes your business look like an expert in its field, which in turn, builds trust and customer loyalty in the local market and with Google!  Many times, companies will request that their marketer includes this in the monthly SEO expenses.
• Online Reviews & Reputation Management:  Managing online reviews and ratings is a common part of SEO tactics. You can stand out in the local market if you have good reviews and a great online image. People are more likely to buy from a company that has a strong online presence, good reviews and responses to the reviews left.
• Local Links:  Getting high-quality backlinks from other local businesses, organizations, and directories can help your local SEO tremendously.  This will make search engines and local buyers see your website as more authoritative and trustworthy.  We may be in a day of less person to person contact and more online searching, but trust still plays a major factor.

We hope this has been helpful to some of you who want to tackle your Local SEO yourselves however, for those of you who feel like it's too much or there just isn't enough time in the day, give us a call.  We will be happy to sit down with you and discuss your best course of action!!