Common Website Errors & How To Fix Them
When You Are Getting The Traffic - But Nothing Else!
Too many business owners think that if their website is bringing in traffic, but no one is taking any other actions, then there must be something wrong with the traffic that is coming in.
They will waste countless days, months, trying to figure out how to get the right people to see them, therefore turning all the visitors into a good lead.
Sometimes it isn't that the traffic that is wrong, it's problems with the website.
Creating the most beautiful website will do nothing, if it isn't done strategically.
Here are some of the most common website errors that can cause your traffic to drop off without becoming a lead.
You Built It - But Did You Optimize It?
No one knows your business better than you do. So it would only make sense that you create the website. You know your products, your services, all the ins and outs.
But did you know this?
Besides being a brochure of what your business is about - the background needs to be a well-oiled machine - a system that works behind the scenes.
It must have the following to work as a website should:
- SEO structure
- Keyword targeting
- Conversion tracking
- Ongoing content
- Clear positioning
Without those things, your website will fail. Too many small businesses close down because they think they have an amazing site, but they didn't know how the whole system needs to be in place.
When there is no strategy in place, even the most incredible websites will underperform.
Nothing Tells The Visitor What They Need To Do Next
You used your wit and came up with some very original titles for your homepage. Nothing like a little cleverness to grab a visitor and turn them into a new customer, right? Sadly, the answer is no.
Within the first few seconds, someone visiting your homepage should know:
- What you do
- Who you serve
- Where you serve
- What to do next
If your titles are vague and say something like:
- Reliablity You Can Trust
- Top-Notch Service
- Meticulous Eye To Detail
You are losing people.
Curiousity killed the cat - and it is killing your conversion leads too.
Clarity is what converts here. Clever does not.
Your Services Are Listed Together - No Need For A 100-Page Website
Many businesses list all services on one generic “Services” page.
That hurts you in two ways:
- Google doesn’t know what you specialize in - and you will soon realize that Googles opinions can make or break a business.
- Visitors don’t see depth or authority.
Each core service deserves its own optimized page.
Let’s say you’re an excavation company offering:
- Underground Utilities
- Directional Boring
- Hydro Excavation
- Environmental Construction
If all of those live under one short paragraph page, you’re missing ranking opportunities for every one of those services.
Each service deserves its own optimized page with:
- Detailed descriptions
- Project photos
- Equipment capabilities
- Safety certifications
- Geographic service areas
- FAQs specific to that service
-
Depth builds trust. Structure builds rankings.
IT Tech Is Not One Of Your Titles
A website, if done correctly, can hold a lot of information. Not only that, but where your site is hosted can make or break you!
Choose the wrong things, and your website will be as slow as the turtle, but you won't be as lucky and win the race.
If your site takes more than 3 seconds to load, many visitors leave.
Common causes:
- Oversized images
- Cheap hosting
- Too many plugins
- Poor technical structure
In this case, speed is not a “tech detail.”
It’s a revenue factor.
No One Metioned That A Site Needs To Be Optimized For Mobile
You created your website while sitting at your laptop. It looks amazing. But have you checked it from your mobile?
Over half of website traffic comes from mobile devices.
In some industries — especially local services — it’s much higher.
If your mobile version:
- Loads slowly
- Has tiny text
- Has buttons too close together
- Hides key information
- Is formatted for a PC, not a mobile
You’re bleeding leads silently.
If it doesn't convert to mobile, then visitors will quickly become frustrated and leave.
Not only that, but Google (and as we mentioned, Google's opinions are important) ranks mobile-first. So if your mobile version isn't functioning, Google won't be quick to suggest your business to those seeking your services.
The Bottom Line
Most businesses don’t need a brand-new website.
They need a strategically rebuilt one.
The difference between a website that “looks nice” and one that generates consistent leads is:
- Structure
- Messaging
- SEO
- Conversion flow
When those align, traffic turns into revenue.
When they don’t, your website becomes an expensive business card.
If you suspect your site might be costing you leads, the fix isn't to run more ads. - It's to build a more solid foundation.
That is where we come in and where real digital growth starts.
